Read The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing)

[Free PDF.7fuS] The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing)

[Free PDF.7fuS] The Digital Transformation Playbook Rethink Your Business for the Digital Age (Columbia Business School Publishing)

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Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economyGlobally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategycustomers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business modelsand how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. BibMe: Free Bibliography & Citation Maker - MLA APA BibMe Free Bibliography & Citation Maker - MLA APA Chicago Harvard Breaking News - NARSE Sears CEO: 'We're fighting like hell to change the way people do business with us' By Lauren Zumbach Chicago Tribune May 10 2017 After the sixth consecutive Today's Stock Market News and Analysis - Nasdaqcom Please note that once you make your selection it will apply to all future visits to NASDAQcom If at any time you are interested in reverting to our default Startups News - The Business Journals How To Grow your business advance your career; Thought Leadership Trends tips and insights from our partners The Worst Lies From Yesterday's Anti-Net Neutrality Speech Yesterday FCC Chairman Ajit Pai announced his plan to repeal the 2015 Open Internet Order which prevented internet service providers (ISPs) from blocking or Disrupt NY 2017 TechCrunch Startups Start Here TechCrunch Disrupt is the worlds leading authority in debuting revolutionary startups introducing game-changing technologies and discussing The Transition to Digital Journalism - Berkeley Advanced Digital technology presents an often bewildering array of choices for journalists HBR IdeaCast by Harvard Business Review on Apple Podcasts iTunes is the world's easiest way to organize and add to your digital media collection We are unable to find iTunes on your computer To download and subscribe to HBR IdeaCast - Harvard Business Publishing A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review Archives - Phillycom Archives and past articles from the Philadelphia Inquirer Philadelphia Daily News and Phillycom
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